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When trying to get your website listed in search engine results, the ins and outs of full search engine optimisation are complex. Seeking professional assistance is always the easiest way of guaranteeing top results, however, there are a few steps you can take yourself to get your website ranking in all the major search engines, such as Google, Yahoo and BING.

Submit your site – The first thing to do is to submit your URL to each of the search engines. This ensures that they will go to your website to look for any new information or pages and instantly increasing your chances of getting ranked within search results. It's very straightforward to do and simply requires you to enter your web address and press submit.

Submit a site map – Submitting a site map of your website makes it easier for search engines to understand and manage your content when crawling the web for search results. The steps you need to take to do this vary and can be found online directly from the search engines themselves.

Create backlinks – This process can be quite time consuming but is one of the most sure fire ways to get a higher search engine ranking. Not sure what a backlink is? It's quite simple - a backink is a link from another website to your own site. There are many ways to go about creating backlinks, but if you are looking to do it yourself and want some uncomplicated methods, try to:

• link from social media profiles
• ask others to link to you
• submit your link to a business directory

Submitting links to business directories and asking others to link to you will need a little research. The directory that is appropriate to get listed in will depend on your line of business, but one great directory for all web addresses is Hotfrog.co.uk. A quick search on google using the search phrase 'online business directory' will bring up plenty more to try too.

Start with your friends and colleagues when asking others to link to you. Next, try asking other businesses within your sector to build appropriate links wherever possible. Some sites will be inundated with backlink requests, so ensure that you offer a link in return to make your proposition more enticing.

Ask an Expert - For expert advice on search engine optimisation, give RCTHosting a call on 02921 202 870

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